Resources

Free resources for local businesses

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Featured · 10 questions · 3 minutes

The Local Visibility Score

Answer 10 yes/no questions about your Google presence and website. Get a score out of 100, a tier, and a plain-English list of what's working and what's costing you customers.

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Free downloads

Checklists & templates

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Google Business Profile Optimization Checklist

21 concrete items across basics, visuals, trust, activity, and advanced. Print or save as PDF.

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Review Response Templates

8 copy-paste templates for 5-star, 4-star, critical, and suspected-fake reviews — plus a review-request script.

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Guides

Plain-English guides

Real advice from operators who've built and marketed hundreds of small business sites.

6 min read

How much does local SEO cost in 2026? An honest breakdown

What you should actually pay for local SEO — DIY, freelancer, productized, or agency — and what to expect at each level.

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7 min read

Why your business isn't showing in Google's map pack (and how to fix it)

The three things Google uses to rank the map pack, seven fixable causes, and the order to work them in.

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5 min read

The 5-minute website test: would a stranger choose you?

A quick self-audit any owner can run in five minutes — and the reasons each test loses customers when you fail it.

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